November 27th, 2018 - ROCHESTER NY 

The Rochester Lancers today announced a marketing partnership with SimpliSmarter, a Boston based all-in-one CRM & marketing platform for the retail and sports industry. The platform will allow the Lancers to provide text updates to their fans via multimedia messaging service (MMS).  After opting in to the text club, fans will be just a text away from important news and updates from the team. 

Kayla Klark Kent…Moreira, Director of Operations for the Lancers stated, “Being able to alert fans of upcoming games and promotions directly to their phone is a great value add for us and our fans.  We are looking forward to creating the best experience possible and will use the SimpliSmarter platform for reminders and promotions”.

To join text, ‘Lancers’ to 411669 to opt in.  You can stop the updates at any time, by texting, STOP to any message you receive.

Jaret Christopher, Founder of SimpliSmarter was excited to get the deal consummated.  “Our regional consultant, Roger Ciliberto is a lifelong Rochester resident and Lancers fan, he was thrilled to be able assist in bringing value to the team through this platform.”  The SimpliSmarter platform is also being used by the Boston Cannons of Major League Lacrosse.  Said Christopher, “It’s a perfect way for sports teams to remind fans of upcoming games and work with vendors to run promotions and create incentives for fans to visit them during games”.

The platform is live and can be leveraged by fans immediately.  The Lancers indoor team kicks off their season January 4th @ 7PM vs Detroit Waza Flo. Home games are played at The Dome Arena in Henrietta. For ticket information, visit

Lancers, Inc. is a non-profit organization. For more information, visit and follow us on Twitter at @RLancers.

About SimpliSmarter- Offering a best-in-class, mobile messaging platform used by both large and small businesses, SimpliSmarter makes it easier for businesses to communicate with their customers, employees and partners by offering an entire suite of mobile marketing tools in a single platform. Visit to learn more or call 1-800-352-8149.